“It's incredibly fulfilling, seeing your fans actually enjoy the product,” says Jack. Both Julia and Jack said it’s a joy to see their fans wearing or using their merch. It’s also a great way to connect with fans. Merch is a way to make revenue while owning the process from top to bottom.
While they also take on sponsored content, they’re careful to only take deals that let them uphold their brand. Jack said merch is a smart thing to try as a way of diversifying revenue as a content creator and influencer, while also maintaining control of your brand. is not her forte #cute #ship ♬ original sound - Jack 李捷 They launched a shared ecommerce store, Ruesaint et LaParsian, as a source of revenue and have done a few merch drops so far.
Merch has also become a strategy for Jack Lee, known as on TikTok, and his partner, Stéphanie Cheng, known as Together, the couple have 3.6 million TikTok followers, and because they’re also in Canada, they’re not eligible for the Creator Fund. “It’s crazy, it’s awesome, and I owe all of it to TikTok and Shopify,” says Julia. Because of TikTok’s creator fund restrictions, this has been the only way Julia has been able to monetize her following, and so far, she says it’s been amazing. Julia started her TikTok account last year, and within a couple of months, due to demand, she launched her Shopify store to sell stickers, apparel, and “tattoo tickets” for people to get a design they can take to a tattoo artist. #fyp #foryou #matchingtattoos #tattooideas ♬ tadpoles lullaby - galen tipton While she produces fine art as well, her tattoo idea TikToks are what first went viral for her account, and she now has 519,000 followers on the app. Julia is known for her tiny, adorable illustrations and tattoo ideas. That’s the case for Julia Roblin, an artist from Winnipeg whose TikTok success prompted her to open her own online store. That means if you have a single video suddenly take off but not many followers, or if you live somewhere like Canada, you are not eligible to apply. Your account must adhere to the TikTok Community Guidelines and terms of service.Your videos must have 100,000 views in the last 30 days.You must have a minimum of 10,000 followers.You must be based in the US, UK, France, Germany, Spain, or Italy.Creators with access to the fund are paid a fluctuating amount calculated by TikTok and based on view counts, view “authenticity,” and engagement.īecoming eligible for the fund also has particular requirements: Instead, TikTok has the Creator Fund, a program that pays creators but is much less transparent than what can be found on other platforms. Unlike other platforms like YouTube and Twitch, TikTok doesn’t have a robust ad-revenue sharing program that creates a direct path to monetizing content. It’s a common assumption that getting big on TikTok automatically leads to revenue, but that’s far from the truth. This guide will help you get started with making and selling merch on TikTok. In the creator economy, expanding to ecommerce is a great way to bring in revenue while protecting your independence as a creator. Virality can strike at any time on TikTok and it always begs the question: How do you actually cash in? Monetizing a TikTok following is tricky, with some options limited to particular countries or follower counts.īut selling merch is something that you can start at any time, whether you’ve just had a viral moment or are gradually building a following. He started posting daily updates of his elderly pet pug named Noodle, declaring whether Noodle was having a “bones day” or a “no bones day.” In a matter of months his account blew up to more than 4.6 million followers. Now, she’s among the platform’s most-followed stars and top earners. In 2019, Charli D’Amelio was just a high school student who started posting videos on TikTok of herself dancing in her bedroom and the school bathroom. The magic of TikTok marketing is that you never know what’s about to go viral.
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